The King of Marketing
Despite what Glengary Glen Ross says, in 2019 "ABC" doesn't stand for "Always Be Closing." With how fast the market changes and how influential one piece of content can be online, when it comes to marketing, "ABC" really stands for "Always Be Creating.”
Content is royalty among marketing strategy these days with video being king. However, there's a huge problem: over 65% of businesses find it hard to produce engaging content. With the overwhelming amount consumers have thrown at them on a daily basis, your business's content has to be consistent and engaging or it will just be white noise, which is almost as bad as having no content at all!
Most companies don't have the expertise nor the man power to produce an effective video marketing campaign, which is major concern when 80% of the US's consumer internet traffic is watching video. That's a big piece of the pie that businesses are losing if they're not incorporating video marketing into their strategy. What businesses fail to remember is who their most effective salesforce: customers and potential clients. When viewers watch a video about your product or service, studies have shown that they retain up to 95% of the message as opposed to a mere 10% when reading it. Science actually supports this with how our brains work. Not only is half our brain devoted solely to vision, but it takes only 1/10th of a second for the brain to understand a visual scene. That's just as fast as you blink!
Video marketing isn't going away. By 2021 video is expected to make up 82% of the worlds internet traffic as a whole. Facebook, Google, Twitter, and Instagram all favor video with their algorithms. Three out of four consumers say that a video has convinced them to purchase a product or service within the last year. Not only is video king, its ruling marketing with an iron fist. As we approach 2020, you may want to reevaluate where your marketing dollars are going and make room for the king of marketing.